Percy Jackson and the Olympians: The Lightning Thief Essay -- mytholog

My original thought when comparing Percy Jackson and the Olympians: the Lightning Thief the movie and Classical mythology was that there would be many more references to the myth of Perceus than any other myth throughout the movie in its entirety. That’s where I was wrong. After watching the movie again and researching the different hero myths my opinion has changed. My new thoughts are that the movie is not influenced by the myth of Perceus any more than other hero myths. The movie ties together many different heroes’ stories and mixes them together to make a wonderful story about a young boy. The movie was based on a book series written by Rick Riordan. Percy Jackson and the Olympians: the Lightning Thief the movie is about a young boy who has just discovered that he is a demi-god Percy Jackson. His father is Poseidon and his mother has been keeping it from him for many years. There is a lightning bolt that is stolen from Zeus on Mt. Olympus and Zeus believes that Percy has stolen it and demands its return by the summer solstice. In the mean time Percy gets attacked by multiple magical and mythological beings. There is a camp that demi-gods are safe from these things which is where Percy’s mother and his protector, Grover, take him to. This is where Percy’s journey begins. After a few days of being at the camp he realizes what he has to do. His mother was taken by Hades to the underworld and Percy has to save her all while trying to prove to Zeus that he did not steal the Lighting bolt. This is the true start to Percy’s quest. He made a few friends in the camp and they agreed to go on this journey with him. Those accompanying him were his protector Grover and Athena’s daughter Annabeth. They also get some helpful tools fro... ...but they also believe that it is influenced by current day books such as Harry Potter more than Greek myth. Even though the movie and book may be influenced by these pop culture books that is to say that those books are not influenced by Greek myth. There are influences of mythology all through the world and most things in the world are influenced by mythology in some way. References "Percy Jackson & the Olympians: The Lightning Thief." IMDb. IMDb.com, n.d. Web. 27 Nov. 2013. . Siegel, Dr. Janice. "Dr. J's Illustrated Lectures." Dr. J's Illustrated Lectures. Dr. Janice Siegel, 26 Nov. 2005. Web. 30 Nov. 2013. . "Camp Half-Blood Wiki." Wikia. Wiki, n.d. Web. 5 Dec. 2013. .

Marketing Plan for Sony Xpreia Essay

The following report is a marketing plan for Sony Ericson Mobile in Australia for the 2012-2013 financial year. The Sony Ericson brand continues to grow in unpopularity after several years of underperformance. This has occurred due to Sony Ericson trying desperately to hold onto its premium brand image that comes with a high cost and not focusing its resources on finding the right target market that suites its technology and innovation. The marketing plan will focus on the mobile market and critically analyse this market in Australia. Also analysing Sony Ericson as a company, as well as its competitors, customers and SWOT analysis. Sony Ericson has missed a critical market that its innovative technology would fit perfectly with. This report will argue that by incorporating the tween market through this marketing plan Sony Ericson will be able to stop the growth in unpopularity that it has created over the last few years. Introduction In this report the Sony xperaplay smart phone will be critically analysed in terms of its market segmentation, current objectives, the market it targets, Sony occupies an irreplaceable position in the gaming world, and its subsidiary, Sony Ericsson, also has strong competitiveness in the mobile phone industry. Sony combined mobile techniques with their own gaming technology, which created the Sony Ericson Xperia Play. Xperia Play is a mobile phone with incredible game function which is targeted at young adults and gamers, and has a good reputation within the customers. The marketing strategy that was implemented has directly targeted a specific market, young adults. As a result of this it has made the product have a fairly subjective target market which Sony can seek to increase potential target market by repositioning the Xpera Play phone towards a younger audience. This campaign will reposition it to focus on tweens. Situational Analysis Sony Ericson currently targets older teenagers through to young adults for its mobile phone. But it seems that the mobile phone is lost within this market as the market share the xperiaplay holds compared to many other smart phones in this market is very small, Even thou Sony Ericson is a well known and well respected brand. The drop is caused due to the fact that Sony have been targeting the wrong market. Company Analysis The marketing decision makers for Sony Ericson are the Senior Brand Marketing Manager. Sony Ericson has not been consistent in promotional activities for its mobile phones. Mostly the brand focuses on trying to hold its premium image with marketing mostly focusing on its premium range of smart phones. This has reflected in its sales, it has made consecutive losses since 2010. The most likely reason for its lack of successful campaigns is the lack of resources dedicated to designing and implementing campaigns to attract the right target audience, which is why the company continues to make losses and lose market share. PESTL Analysis Political Proposed legislation such as the carbon tax which will raise prices of shipping. Many businesses have had to raise the cost of their products to make a profit. Also this tax affects outlet stores in terms of electricity charges, which will again raise the prices of mobile phones as business tend to pass on the cost to consumers rather than bearing it themselves. Economic While the global financial crisis has affected a plethora of industries, The Australian economy has remained relatively strong with per capita households spending an average of $40000 (CIA 2010). Despite this consumers have cut back on spending, specifically on items such as food, entertainment, clothing, cars and mobile phones. Ergo the economy is slowing down because consumers are not spending enough money; This affects the sales of mobile phones majority because consumers are not spending enough money on replacing or updating their mobile phones or on entertainment. Also another economic factor is the high Aussie dollar causes imports to be cheaper because countries such as china which manufacture the product have a low rate currency. This means that the companies are able to import more products for a lower price. Socio-cultural Recent consumer trends within the gaming product market are driving a new theme of product innovation. Today’s society tends to be busy and on-the-move and want to increase their leisure time at their own discretion. To meet the needs of consumers, companies are innovating gaming products making it more mobile. In addition the functionality of the multiplayer platform has created a whole new range of social aspects where consumers are able to interact with each other. Technology Technology can be utilized as an advantage within the industry as it provides the ability to design and create new products and expand or promote to specific target markets via interacting with consumers on an online basis. Technology has allowed the ability of online shopping as consumers are leaning towards this option as the most popular option of shopping. The internet has opened up a whole new market with the use of social media networks and websites companies can easily target a global target market. As the rate of technology is increasing consumers are able to communicate with each other on a social multiplayer platform where content may be purchased online and downloaded straight to their device. Legal Sony company has always been one of the main victims of the piracy in game industry. The characteristics of this phone are powerful game function, but it also made it easy to create pirating games. Compared with Sony’s genuine products, pirated products have a huge price advantage, the fact that they are mostly free, and this does attract a lot of people try to obtain these game products illegally, and that is the reason Sony has to use the Copyright law to protect their game products, so their game products can make a maximum profit Rating System for games is required, Users are able to download a lot of games to this phone through the network, according to the Rating System, which these games have to limit the players from downloading content not suited to their age. This is needed to protect kids from Violence and pornography. SWOT Analysis Strengths Remains as a one of the kind device that could become a big hit Not many phones competing in the same category Tactile buttons provide more immersive gaming experience Delivering console quality games Designed portable gaming in mind Include a game pad with input controls and interface recognizable to hardcore gamers. Multi touch gadget powered by Android Gingerbread is one of best versions of Android OS†¦ Weakness’s Release of two more phones from the Xperia line during the same time Not many people buy just for gaming purposes Touch screen gaming controls are not as responsive and precise Suffer key hardware limitations Lacks 4G LTE, HDMI port Touch sensitive circle are not as responsive and don’t replace the precision of actual joysticks Touch sensitive circles are just not as responsive as we would like, and do not replace actual joysticks. Android games don’t support the controller buttons No backups for downloaded games/ purchased games CPU AND GUP not the best Display has poor viewing angles No smart dialing and shutter key†¦ Opportunities A new open market Parent company Sony owns EA and many other gaming companies games can be adapted to be able to be played on the xperia Can earn a lot of revenue from game purchases and applications Better quality Games compared to other phones Exceptional online experience to grow a customer base Strong customer demand High percentage of young adult market High disposable income in rising market Threats Chain stores not wanting to stock a new niche mobile phone independent stores not wanting to store Sony Ericsson phones Retail stores wanting bigger discounts to sell phone because of popularity of competitors models Competitor products such as iphone, htc, Motorola Aussie dollar going back down Retail stores having preferred suppliers or contracted with particular suppliers and having a non compete Competitors copying the innovation of PSP phone and supplying at a cheaper price Fully fledged gaming devices such as DS Objectives Mission Statement Sony Ericson mission statement: â€Å"To provide quality end to end communications services to both retail and small to medium corporate customers† and â€Å"To give them the most help we ever can in the most professional way†. Market Objectives Maintain and increase sales in specific target market. Advance and open up new market for kids and teenagers. Increase the brand awareness among the target market; to measure this objective, the organization will conduct interviewer-led surveys in shopping centers or on the street every three months. Increase the brand share by 1% within two years, which will be confirmed by periodically checking the brand share chart for growth indication. Establish multi-channel retail practice, especially focusing on internet retail, to expand sales. Adapt and respond to the wide consumer needs of products. Sales objectives Increase sales by 15% in first year. Increase sales by 30% over three years. Increase market share to 20% of the total target market segment within three years. Communication objectives Set up feedback section for Xplay on website Increasing Feedback questionnaire response rates Competition There are 100’s of companies which make thousands of mobiles phones. Which break down further into smart phones and non smart phones. This makes the mobile phone market very competitive. The average price of mobile phones in Australia range between $300 and $800. Sony Ericson phones tend to price in the premium range with their mobile phones ranging from 700 – 900 AUD, Which limits the retail segment for Sony Ericson even further. The main competitor for Sony Ericson is the Iphone, as it has the largest share market of any phone. A selection of the primary target market competitors is found in table 1. A secondary group of target can be found in figure 1.They are secondary only because of they are not as used as the primary competitors and others do not compete in the mobile phone market but in the game market. These are still considered competitors due to the type of phones Sony Ericson make which has a heavy focus on gaming. Primary Secondary Iphone Alcatel Samsung Blackberry Nokia Amoi HTC Sonim LG Playstation Portable Motorola Nintendo DS Competitive Advantage Sony Ericson currently is the only brand that is making a mobile phone combined with a portable gaming device. Sony Ericson mobile phones are made by Sony which is a multinational company owning many companies in many areas. Including gaming, Sony owns EA, one of the leading gaming brands in the world. Sony Ericson is one of the most well known mobile phone brands in the world. Sony Ericson has innovative designs and materials, which is appealing to the target market. Customer Analysis Even though the product is a smart phone, price is a major factor for the Australian consumer. The primary consumer is primarily young in age, and they demand value for money at a competitive price. The product must also fulfil their everyday needs. The other factors that are important to the consumer are quality, comfort, function, style, design, speed, image, status, power, and functionality, variety of apps and games and durability. Target market Segmentation and Positioning Profile market segments Geographic segmentation People can purchase the Xperia play anywhere in the world. Entire Australia will be the target market for this product, but mainly focuses on the three biggest cities, Sydney, Melbourne and Brisbane. Demographic segmentation Xperica Play targets this product for Tweens age between 12 to 15. Generally young people do not have a high income they may have to persuade parents to purchase this product. Psychographic segmentation These days’ young people are experiencing a rapid lifestyle which leads them to save time including spending time to play games. The sales potential for this specific product is high as little kids enjoy playing video games and interact with their school friends. Targeting Tweens (12 – 15) The sales potential for this specific market is high as little kids enjoy playing video games and with this product they are able to interact with their school friends. Tweens will be able use the ability of pester power to allow their parents to purchase the Xperia Play for them. There for the price of the product may be moderate as they consumers parents have the income to pay for the expenses. There is also a large market share as tweens receive their first phone and they will be influenced by the video game functions. Young Adults (16 – 25) The sales potential is for this specific market is high as the age group has a moderate income and will be likely paying for their own expenses therefore they will be able to make their own decisions on what product to purchase. The cost structure can be moderate as they will have sufficient funds to pay for the Xperia Play. The Market share for this market is high as the consumers are able to purchase their own applications at their discretion. Other 26+ The sales potential for this specific market is fairly low as the age group has inadequate time to pursue the leisure activity of gaming. Although this market may have greater income the phone may not have the functionality that this market is looking for. The competitive situation is not that good as this market may be looking for a product that provides better communication functions opposed to video game functions. Select Target Segments Tweens of the ages of 12 – 15 tend to have a large amount of leisure time; the large majority enjoys new technology. The specific Target market locations will be in Australian located in the major cities. The use of Pester Power amongst tweens may persuade parents to purchase this product increasing total sales. Tweens tend to be more social, opposed to older generations because they have more free time available, Tweens have the opportunity to react with each other, and this can be an opportunity to allow the consumers to utilize the multiplayer functions leading to multiple purchases by peers increasing the total revenue. Xperia play will attract the target market with the phones functionalities, lower price range as the target may have lower income, social benefits and essentially the video games. After careful analysis and evaluation, the target market segment chosen will offer the greatest potential for the product and consumers. It provides maximum sales potential increasing the sales revenue and total market share, and will have a competitive advantage within the young audience. Positioning The Sony Xperia play will undertake a market positioning strategy where the target market will perceive a valuable offering in relation to competitors. The experience that the Xperia can provide is of a fun nature opposed to a professional business nature as a fundamental aspect is the slide out gaming functionality. The phone has a very innovative design and functions; the price of the phone will be of a moderate price as the target market chosen tend to go for the cheaper options. Although the price of the mobile phone may not be expensive, a high quality must be met as customer generated media can play a vital role in the decision making process of consumers. The service that will be provided is comprehensive; it has a specific market where owners of an Xperia Play are able to purchase and download various games and applications which will be of high convenience in regards to the user’s discretion. Following these set of attributes will help position the Xperia play to the assigned target market and provide a competitive advantage in relation to other products. The target market segments will perceive this product as the dominant offering. Product Xperia Play is a gaming mobile phone with incredible function which is targeted at young adults (age 12 to 15) and gamers. The phone has a very innovative design and functions; the price of the phone will be of a moderate price as the target market chosen tend to go for the cheaper options. Brand name highly impact on the target market due to the variety of good quality related with technology. Sony’s slogan is meant to make people smile, so it tried to design mobiles like Xperia Play to deliver the Sony’s purpose. Sony encourages their customers to buy this mobile phone by giving guarantee for their high quality products. Place Mobile phones will be sold through online retail stores, big Australian retail stores such as JB HIFI, etc, as well as smaller retail stores, Telco’s such as Telstra, Optus etc online store as well as retail stores, Stores specializing in mobile phones such as crazy johns, all phones etc, Sony Ericson’s own retail stores and its online website, department stores and Technology stores. The opportunity exists to expand the distribution network in all areas listed. However the main outlets to target are Telco’s as this is the first stop where consumers go to buy mobile phones, the second would be bigger retail stores such as JB HIFI as they have a larger customer base and the ability to attract more customers, the third main outlet to target would be specialized mobile phone stores such as crazy johns and all phones as they constantly are advertising and attracting new customers as their main focus is mobile devices, these outlets must be targeted throughout Australia. A selection distribution policy will be undertaken for the Sony Ericson mobile phone range, the main focus will be on customers mainly tweens who have not owned a smart phone before and are upgrading to one, but the priority will remain with tweens who enjoy gaming. Price The Sony Xperia play phone ensures that a high standard of quality is present whilst having an appropriate selling price that is both beneficial for the company and contains a positive perceived value towards the customers. The mobile phone will be introduced through mobile phone service companies and their plans with additional costs, such as Telstra, Vodafone, Optus etc, and will provide a range of packages and discounts to create a satisfying option for the consumers. As consumers are aware of various other phones and deals that are arising within the market a mid-to-low price range that is competitive in relation to other phones will be evident, as it also relates to the target market of tweens. In addition various pricing policies will be needed according to different functionality of the device such as memory which can relate to a variety of customer’s needs. The price that is chosen will allow the company to maximize their benefits as well as customer satisfaction, the price may be reduced to allow for a competitive advantage and the revenue will be received through the use of the phones applications and video games designed specifically for the phone that may be purchased on the online market. Promotion The phone appears on Sony Ericsson’s official website as well as some mobile phone retailers’ Web sites, so re-set up a special introduction is necessary, set up some special entertainment features on the official website of the Xperia play, such as virtual phone system experience, the online game demos, in order to improve user interaction. Television Xperia play will spend $100,000 on television advertisements during peak times where tweens would be watching TV, this is justified as tweens spend on average about 35% of their time watching television, The time that is most suitable is before and after school, on such television channels featuring cartoons and such television shows such as The Shak, Total Girl, Toasted TV etc. The advertisement will be relative to the target market as they are presented during the specific time. Printed Media Xperia play will be promoted through magazines considering that tweens are the second largest market for magazines having a market share of 50%. Magazines such as K-zone, total girl, KIDS, M.A.D. will be sold with vouchers for the Play station network. When purchasing these particular style of magazines usually they customer will receive promotional items, therefore there will be available game demos within the magazine. Public Transport Various imagery of posters will be placed on public transport on specific bus routes located around the streets of primary schools. This will allow maximum awareness throughout the target market of tweens as they will be exposed to the media on buses trains and bus stops. Official website and Forums Gaming forums are popular amongst tweens due to the fact that they can provide information regarding the video games such as hints, cheats and walkthrough guides. The Xperia Play will be implemented throughout these particular websites containing imagery and videos related to the xperia play and contain various reviews. Consumers will be able to gain information about the xperia play and its applications, registered accounts will also receive weekly emails offering a range of discounts and download vouchers Evaluation and Control – Campaign evaluation is a critical component of the plan as is the justification for the overall effectiveness of the campaign in the core areas. There are a range of factors that can determine the effectiveness of a marketing plan as shown in figure 3, such as: ï‚ · Brand awareness – this will be achieved through surveys of the awareness of mobile phone brands on consumers ï‚ · Consumer attitudes – this can be achieved through surveys done on the general public in regards to Sony Ericson and if they’re brand is a good or bad brand. ï‚ · Test promotion activities – this can be achieved through evaluating if sales are on an upward trend as well as brand awareness since the launch of the plan ï‚ · Review marketing mix – this can be achieved through evaluating sales and profit to see if they have gone up, it means the marketing mix is effective ï‚ · Sales review – this can be achieved through evaluating sales to see if they have gone up, it means the marketing mix is effective ï‚ · Profit review – this can be achieved through evaluating profit to see if they have gone up, it means the marketing mix is effective ï‚ · Review company objectives reviews – this can be achieved through evaluating the entire marketing plan to see if it has been effective in achieving the original objective if not it has to be altered. ï‚ · Market share – this will be achieved through surveys on websites such as Facebook etc. of what brand of mobile phone individuals own. Figure 3 The marketing team will approach various kids’ magazines and the Sunday mail. Websites The Management team will contact various gaming websites in order to promote the product throughout their sites The website development team will edit the website to allow consumers to gain relative information. Public Transport The Marketing team will contact Translink in order to allow the approval of promotional items suitable posters will be placed at public transport areas Television advertisement The Marketing team will gather various information on the most appropriate times to view advertisements for the specific product, it will allow maximum brand awareness to the target market Bundle Pack The Management team will contact various mobile phone service companies and give acknowledgement of specific offers In store Testing The Management team will ship out testing devices to mobile phone service companies so that consumers are able to experience the device Evaluate campaign The main managers and CEO will go through intense analysis of the situation to evaluation every aspect of the marketing plan in order to provide additional help where needed to ensure that the objectives are met by the deadline. Conclusion/ Recommendation This report set outs the marketing plan for the Sony Xperia play mobile phone in Australia. As outlined in the report, the target market consists of the target market of tweens that are aged from 12 to 15. The sales objective was to increase sales by 15% within the first year and 30% within three years and increases the market share by 20% over three years. The main marketing objectives are to main and increase sales within the specific target market of tweens and increase the total brand awareness. Essentially the Xperia play will be reposition to adapt and respond to a wide consumer need of products. Promotion activities will include magazine, newspaper, websites, Public Transport areas, Television advertisements and mobile phone bundle packs References ^ The Definition of Marketing. American Marketing Association.http://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx. Retrieved 2011-04-04. Approved by the AMA Board of Directors in October 2007, the Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoing Common Language: Marketing Activities and Metrics Project. Principles of marketing (5th ed.). Kotler, Philip; Gary Armstrong, Veronica Wong, John Saunders (2010). â€Å"Marketing defined†. .). p. 7. Retrieved 2009-10-23. â€Å"Definition of marketing†. Chartered Institute of Marketing. Retrieved 2009-10-30. International Marketing: Modern and Classic Papers (1st ed.). Paliwoda, Stanley J.; John K. Ryans. â€Å"Back to first principles†. p. 25. Retrieved 2009-10-15. A Framework for Marketing Management (4th ed.). Pearson Prentice Hall. 2009.ISBN 0-13-602660-5. View as multi-pages

Ikea s Global Sourcing Challenge Indian Rugs And Child Labor

IKEA’S GLOBAL SOURCING CHALLENGE INDIAN RUGS AND CHILD LABOR In 1995, Marianne Barner, IKEA’s manager for carpets, faced a difficult situation when one of their Indian rug supplier apparently was involved with the use of child labor in the manufacture of its products for IKEA. Even though they had a contract where IKEA explicitly forbid the use of child labor. These Allegations generated mixed opinion regarding the future of all the Indian carpet suppliers and the company was studying the future impacts of its decision. In order to assess and give recommendations to IKEA, it is important to fully understand the operations and the values that drive the company, ant its philosophy. Since was founded in 1954 by Ingvar Kamprad the Swedish company’s vision of â€Å"creating a better life for the many people† inspired them to develop high quality and lower cost products in the furniture business, and almost a decade later, after they consolidate in the Swedish market, they made the decision to expand abroad opening stores in Northway and Denmark respectively (Exhibit 1). With a relatively rapid expansion the company needed to transmit their unique philosophy and created the testament of a furniture Dealer and trained ambassadors to help spread and secure the firm’s values (Exhibit 3). 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Essay on A Husbands Worst Nightmare - 1279 Words

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The Effects Of Alcohol On Human Cells - 1409 Words

Emily Rice BI 308-01 Professor Bilozur November 28, 2016 Alcohol-Induced Molecular Dysregulation in Human Embryonic Stem Cell-Derived Neural Precursor Cells Introduction Prenatal exposure to alcohol can cause profound amounts of birth defects and mental retardation. Drinking alcohol is composed of ethanol, a flammable liquid, which is made by fermentation. According to the National Institute on Alcohol Abuse and Alcoholism, alcohol can affect different parts of the human body such as the brain, heart, liver, pancreas, the immune system, and plays a role in cancer (NIH, n.d.). In the brain, alcohol can intervene in communication pathways, which affects how the brain works. Alcohol can cause many different heart defects and disorders such as cardiomyopathy, irregular heartbeats, stroke, high blood pressure and in some cases heart attack. Alcohol proves to be very damaging to the liver, especially in alcoholism. In many cases, the liver turns into scar tissue causing fibrosis and cirrhosis. Other liver problems can include having a fatty liver and alcoholic hepatitis. Alcohol-induced fatty liver disease, the first stage of alcohol-induced liver disease, occurs when fat is depositing in liver cells. Alcoholic hepatitis is very similar to fatty liver disease, although it presents with inflammation and scarring of the liver. Many alcoholic’s liver becomes so scarred that it is irreversible, which is called alcoholic cirrhosis. Alcoholic cirrhosis is the most progressive form ofShow MoreRelatedThe Control Cranial Neural Crest Cells1210 Words   |  5 Pagescrest cells are clearly visible in (Fig 4A and C). The actin filaments are also distinguishable, whereas in the cells treated with ethanol, there is an irregular distribution of the microfilaments. 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Professional Accountability and Patient Safety for Nursing

Question: Discuss about theProfessional Accountability and Patient Safety for Nursing. Answer: Introduction The nursing workload is a professional nursing issue that needs a throughput understanding. Nursing workload refers to the magnitude of work and professional setting that practicing nursing professionals are subjected to given the professional standards of practice (Alghamdi 2016, pp 449-57). Throughput definition of nursing workloads encompasses five dimensions that include the amount of time, nursing competency, work setting, nursing intensity, and professional development. Firstly, the amount of time is the nursing professionals spend offering both direct and indirect care to patients. The nursing setting is characterized by a huge amount of time that is stressful and this affects the health safety. Secondly, nursing competency is another aspect of nursing practice that clearly describes or explains the nursing workloads (Abbas Hassan 2017, pp 37-47). Nursing competency can be used to describe the skill, knowledge, and behavior that nursing professional has and use for to care for patients. The nursing workplace requires high professional competency yet nursing practitioners have limited competency that does not match the current complex healthcare situation. Thirdly, nursing intensity also defines nursing workloads since it touches on the amount of care offered to the patient within healthcare. Nursing practitioners offer a wide variety of patient care that is really demanding and this has left many nursing professionals struggling to care beyond their ability. Fourthly, the professional development includes physical activities, mental and emotional developments that help the nurse to be fully developed in the line of the profession (Hunter Giardino 2007, Issue 13). Significant of nursing workload to nursing Nursing workloads are highly significant in the nursing practice and play role in the nursing profession. Firstly, nursing workloads have a high impact on nursing profession since the workload determines the quality of nursing care. Nursing workloads reduce the quality of care the nursing professional offers to the patient since nursing workload makes the profession stressful. High nursing workload makes number of nursing professionals few as compared to the number of patients (Carayon Gurses 2005, pp 284301). Secondly, the nursing workload is a professional issue since the nursing workload highly affects the nursing profession. Nursing workloads are seen as making many nursing professionals consider leaving the profession for other jobs. This is due to the high workload that makes the whole profession very stressful and uncalled for. In addition, the nursing workload is lowering the quality of the practice offered by nursing practitioners. As a professional issue nursing workload has an effect on the ethical standards that are applied on the practice. For instance, nursing workload makes the quality of healthcare services lower that contradict the ethical requirement of nursing practice (Mellor 2014). Nursing workload has an impact on individual nurse since the issue is making the nursing workplace unsafe for the individual nurse. Nursing workload reduces an individual nurse competency due to the low quality of care offered to the patient. The high amount of time that nurse practitioner spent caring for the patient has a huge impact on the individual nurse and the nursing profession as a whole. The magnitude of nursing workload has an impact on the physical, emotional and mental development of an individual nurse hence increasing exhaustion. Several activities a nurse does at the healthcare increase the fatigue and reducing the performance of individual nurse. Furthermore, workload makes nurse work under intense pressure that is so compelling and this increases the number of nursing practitioner leaving the nursing profession for other jobs. Nursing workloads also make the healthcare environment worse and unattractive for new entrants. Another impact of the negative nursing worklo ad is the negative nursing outcome that so much affects an individual nursing practitioner. The negative nursing care that results from huge nursing workload has a negative impact on the competency of the nursing practitioner (Stanton Rutherford 2004). There are statistics and figures that show the effects of nursing workload on the quality of nursing care, patient outcome, and nursing job dissatisfaction. Firstly, one of the issues of concern is the nursing job dissatisfaction that shows more nurses are not satisfied with their nursing profession due to poor working conditions. These poor working conditions is a resultant from high nursing workloads experience at healthcare. Many nurses are on the verge of leaving the nursing profession and the number is worrying. For instance, according to Mellor (2014), 23 % of nurses and midwives were likely to leave the nursing profession in Australia. In addition, more than 33 % of nursing practitioners frequently thought about leaving the profession in Australia (Rogers, Hwang Scott et al, 2004, pp 202-12). Impact of nursing workloads on patient safety The impact of the nursing workload on the nursing profession is directly related to patient safety. Nursing workload reduces the patient length of stay since the workload increases the number of nurses required at a particular time. A high number of the patient cannot match the minimal number of nursing practitioners. This has reduced the number of hours spend with patients, a low number of caregivers and inability to rescue patients from complications (Hunter Giardino 2007, Issue 13). Low staffing ration between nursing practitioners and patients corresponds to a high number of patients stay in the healthcare. Violation of policies, protocols, and standards is another impact of workload on the patient's safety. Nursing workloads bring more pressure on nurse leading to the low observance of general standards of practice thereby risking the life of patients under their care. For instance, compliance with a clinical protocol or violation of clinical protocol has an immense impact on t he clinical patient's outcome. Violation of clinical protocol is associated with worse clinical outcome and this can be attributed to nursing workload. Most protocol violations are due to the workload pressures experienced during emergency situations that are normally demanding for nursing practitioners (Baethge Rigotti, 2013, pp 4363). There are statistics that are showing the adverse effect of nursing workloads on patients safety. Firstly, a study conducted in Australia on causing factor for death due to cancer include the nursing workload that has a direct effect on patient care hence death due low nursing care. According to the study, 73% nursing practitioners felt they had inadequate time to incorporate strategies into their existing nursing workload (Carayon Gurses 2005, pp 284301). Another study suggests that an increase of 1 hour worked by practicing nurse (PNs) per patient day is directly related to an 8.9 percent chronic decrease outcomes. A retrospective cohort study within neonatal ICU indicates that the incidence of E cloacae infection within the unit was at least higher when there was limited number of nurses. Another example includes a study that used 168 patients and revealed that there is 7% increase in death within 30 days of medication due understaffing of nursing practitioners (Baernholdt et al 2010, pp229-34). The nursing workloads as an issue of patient safety concern have an adverse consequence on the patient. Firstly, the nursing workload affects the patient outcome and particularly results in the negative patient's outcomes. The negative patient outcome results in the lower quality of nursing care offered due to huge nursing workloads (Cho et al 2003, pp 719). Secondly, another adverse effect of nursing workload on a patient includes high mortality rate that is part of the limited time spent on patient care by nursing professional. Studies show that more mortality results from failure to rescue a patient who develops complications due to a limited number of nursing practitioners within high workloads. In addition, using health data obtained from 799 hospitals within 11 States indicates that a higher number of hours of Registered Nursing practitioners care daily were related to lower failure to rescue rates (Aiken, Clarke Sloane et al. 2002, pp 198793). Strategies that can be utilized to minimize the impact of nursing workloads on nursing practice and patient safety There are various strategies that can be used to minimize the impact of nursing workloads on nursing practice and patients safety. Firstly, interdisciplinary approach to patient cares in one of the strategies to minimize the impact of workload. The interdisciplinary approach reduces the impact of huge workload that nursing practitioners experience while working. Moreover, the interdisciplinary approach increases the staffing capacity to deal with the patient care. The interdisciplinary approach also helps reduce the amount of time that is required for the nursing office to work in patient care (Gurses 2005). Secondly, nursing staffing is another strategy that can assist to minimize the impact of workload on nursing practice. Statistics indicate that there are few nursing practitioners in Australia that take care of patients as compared to the number of patients that need the nursing care. This magnitude of work has raised the amount of work left in the hand of these nursing practitioners. Increasing the number of nursing staffs in various health care throughout Australia would reduce the nursing workload and reduce the impact of nursing workload on patients safety (Kondro 2004, p2059). Nursing education framework is another important strategy as it seeks to improve the nursing skills and knowledge. Nursing education has been an issue of concern particularly when it comes to the nursing workloads. One of the aspects of nursing workload includes lack of skills and knowledge that can match the current health care requirement. This can be rectified through the development of nursing education framework that provides an avenue for nursing practitioners to further their education with updates on development in the nursing profession. Nursing education moreover, has the capability of changing current nursing challenges that are contributing to nursing workloads (Duffield 2006, Pp 16-22). Application of modern information technology is another strategy that can be used to reduce the impact of nursing workload on patient safety and nursing practice. According to Ferguson-Pare and Bandurchin (2010, pp20-32), patient records can be computerized as a way to maintain the amount of work nursing practitioners required to perform. This also helps in monitoring the patient's progress and outcomes from any place through electronic means. The current information technologies make monitoring of patient care easy provided that all the information is registered into the system. For instance, the Royal Australian College of General Practitioners indicates that the use of Practicing Nurse system to monitor health records projecting to have an impact on the nursing workload (The Royal Australian College of General Practitioners, 2018). Conclusion In conclusion, the nursing workload is an important nursing professional issue that affects many nursing practitioners and healthcare facilities in Australia. The nursing workload can be defined in terms of intensity of nursing, amount of time spent on patient care and physical, emotional and mental development. Understaffing which is part of nursing workload is correlated to patient safety concerns as it results in low patient care. In addition, the nursing workload has an adverse effect on both nursing profession and patient safety. References Aiken, LJ, Clarke, SP, Sloane, DM, et al. 2002, Hospital nurse staffing and patient mortality, nurse burnout, and job dissatisfaction. JAMA, Vol.288, no.16, pp 198793. Alghamdi, MG, 2016, Nursing workload: a concept analysis. Journal of Nursing Management, vol.24, no.4, pp 449-57. Abbas H, Hassan, S, 2017, The workload of nursing: A concept analysis using a walker and avant approach. Journal of Clinical Nursing and Midwifery, Vol.4, no.3, pp 37-47 Baethge, A.; Rigotti, T. 2013, Interruptions to workflow: Their relationship with irritation and satisfaction with performance, and the mediating roles of time pressure and mental demands. Work Stress, vol.27, pp 4363. Baernholdt, M, et al 2010, Using Clinical Data to Capture Nurse Workload. CIN: July/Aug, Vol 28, no4; pp229-34. Carayon P, Gurses A, 2005, Nursing workload and patient safety in intensive care units: a human factors engineering evaluation of the literature. Intensive Crit Care Nurs, vol.21, pp 284301. Cho SH, et al. 2003, The effects of nurse staffing on adverse events, morbidity, mortality, and medical costs. Nurs Res. Vol.52, no.2, pp 719. Duffield, C, 2006, Methods of measuring nursing workload in Australia. Collegian, Vol.13, Issue 1, Pp 16-22 Ferguson-Pare, M, Bandurchin, A, 2010, The Ontario Nursing Workload Demonstration Projects: Rethinking How We Measure, Cost and Plan the Work of Nurses. Nursing Leadership, Vol 23, special issue, pp20-32. Gurses AP, 2005, ICU nursing workload: causes and consequencesfinal report. Rockville, MD: Agency for Healthcare Research and Quality. Available at: https://hfrp?.umaryland?.edu/People/gurses_AHRQ?_final_report-06-15-05.pdf. Hunter, K, Giardino, I 2007, A Question of Patient Safety. Health Canada Health Policy Research Bulletin, Issue 13. Kondro, W, 2004, Canadian report quantifies cost of medical errors. Lancet, vol.363 no.9426, p2059. Mellor, L, 2014, Nurse workloads a key factor in rising patient deaths. Available at: https://www.abc.net.au/news/2014-12-03/nurse-workloads-a-critical-factor-in-patient-survival-rates/5937224 Rogers, A, Hwang, W, Scott, L et al, 2004, The working hours of hospital staff nurses and patient safety. Health Affairs, vol.23, no.4, pp 202-12. Stanton, MW, Rutherford, MK, 2004, Hospital nurse staffing and quality of care. Rockville, MD: Agency for Healthcare Research and Quality;. AHRQ Pub No 040029. The Royal Australian College of General Practitioners, 2018, Practice nurses: Putting prevention into practice (Green Book). Accessible at: https://www.racgp.org.au/your-practice/guidelines/greenbook/a-framework-for-prevention-in-general-practice/key-strategies-for-improved-prevention-performance/practice-nurses/

The Snowman Tradition free essay sample

He was always lopsided. That was inevitable. But we were always proud, just the same. We made him from our own hands, and he never looked half-bad, if I don’t say so myself. Sure, his eyes bulged from his head, and yes, his face was unnaturally round, his nose absurdly pointed, and his arms unrealistically thin. He was a caricature of life, but we marveled at him, our creation. It used to be that every winter, my siblings and I would build a snowman in our backyard. Mom would mention in passing that the backyard was looking mighty empty, after the first big snowfall, and we would all take the hint, throw on our snow gear, and race out into the glaring white of a new winter. Constructing a snowman is an art form. It takes care and patience. One starts by packing a snowball, and then rolling it in the fresh snow. We will write a custom essay sample on The Snowman Tradition or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Like blowing up a balloon, the ball magically grows larger. My sibling and I would race to see who could make theirs the largest, although an occasional snowball fight would breakout to divert us from our initial goal. Eventually, a winner was declared, and their giant snowball was used as our base. After this original competition phase, it was all teamwork. My twin brother Evan and I would take the runner-up snowball, it being the second largest, and balance it on the base. The perfect torso. My older brother Stephen would pack snow between the spaces, while my sister got water to cement the newly packed snow. The process was repeated using another snowball for the head. Two branches were then crudely shoved into the sides for arms. Rocks from below the porch formed a crooked smile, a row of buttons, and a pair of mischievous eyes. A carrot for a nose sealed the deal. At the culmination of these initial efforts, we tossed a bucket of water over our snowman for permanency, giving him an icy coating that shone in the light. A scarf and mittens introduced a human touch to our cold friend. We would stand back, hands on our hips, and marvel at our collective efforts. Hot chocolate back at the house was our final reward. This snowman making process was a tradition throughout my childhood. One winter, however, we stopped; we were too old, it was too much work, it had lost its appeal. Next, sledding was abandoned, and then, we stopped going out into the snow at all. We didn’t gain an abhorrence of winter. We were growing up, and more significantly, growing apart. And I hated it. So last year, I revitalized the snowman tradition. I tried to recruit fellow constructors, but they were engaged in other pursuits. So I wandered out into the snow alone, and I built the base. I squatted down and rolled my ever-growing snowball across the backyard, leaving a trail in my wake. I made a torso, and a head. I stuck in the branches, and the stones, and the carrot. I threw a bucket of water over my creation, and donned a baseball cap on his head. Finished, I took off my mittens, gladly gave them to the snowman, and stepped back to admire my handiwork. It took a lot longer alone, than it did as a team. My snowman was especially lopsided and pathetic, but of course, I was proud of him. Mom snapped a picture, a lasting reminder of my efforts. I love my family, and I have felt that we have always been close. My siblings and I are similar in age, and we have developed close bonds with each other. My efforts to revitalize the snowman tradition reflect who I am: caring, hardworking, and maybe just a tad sentimental. I have voiced my concerns to my siblings about the growing distance between us, and I continually try to bring us back together, be it through a trip to the movies, or an occasional card game. I only need to think back to our winters together and our exploits throughout the years to remember why I want to rekindle our connection. The winter is fast approaching, especially up here in Connecticut. Perhaps you’ll find a snowman in our backyard this year, after the first big snowfall. I’m confident it will have been made by more hands than one.